A new app from BMW and Google lets you digitally customize a car.
Photo by Rainer Häckl, courtesy of Google
You could probably call it tech for the 1 percent: Google and BMW are teaming up to make it easier to shop for that new Beemer you've had your eye on.
The two companies unveiled on Wednesday a new app that helps you digitally customize and virtually walk around a new BMW, so you can feel out the customizations before you buy. The companies unveiled the app during the annual CES tech trade show in Las Vegas.
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